Produce first
Every can starts as whole fruit and vegetables. The nutrition comes from the plant, not a powder added afterwards.
Our story
We got tired of choosing between healthy and delicious.
FrUve is a healthy beverage choice that helps you avoid the negative health effects of sugar — obesity, diabetes, the afternoon crash. Finding a drink that is both low in sugar and actually tasty is hard, and nearly impossible if you also want your daily servings of fruit and veggies. So we set out to make one.
Why FrUve exists
Fruits & Veggies For U — the name is the mission.
Most people know they should eat more fruit and vegetables. Fewer than one in ten actually manage the recommended servings, and the drinks aisle has not been much help: juices loaded with sugar, “healthy” waters with nothing in them, and green smoothies that taste like a punishment.
We wanted a can you would genuinely reach for — one that carried a full day of produce, a complete vitamin and mineral profile, and not a single gram of added sugar. It took years of recipe work to get the taste right without leaning on sweetness. That work is what is in your hand.
Complete nutrition is a science. Making it delicious is an art. We refuse to do one without the other.
Zero added sugar. 15 servings of produce. 21 vitamins and minerals. Plant-powered, non-GMO, no preservatives.
Drink well. Live well.
Four things we will not compromise on.
Nutrition is a science
Fifteen servings, 21 vitamins and minerals, 74 trace minerals — measured, verified, and printed on the can.
Taste is an art
If it does not taste great, it does not ship. A healthy drink nobody finishes is not healthy — it is a fridge ornament.
Zero added sugar, always
Not low sugar. Not “no sugar added except…”. Zero. It is the whole point, and it is non-negotiable.
How it is made
From the field to the can.
01
Source
Fruit and vegetables chosen for nutrient density, not shelf life.
02
Press & blend
Cold-pressed and blended with coconut water for natural electrolytes.
03
Fortify
Our vitamin and mineral blend is added at doses that make a difference.
04
Seal
Canned without preservatives, so what you open is what we made.
Taste what we have been working on.
Start with a bestseller, or build a case of your own. Free shipping over $59.